Santa Cruz Bicycles
Founded in 1994 in a garage in downtown Santa Cruz, California, Santa Cruz Bicycles set out to challenge the norms of mountain bike design. With a focus on innovation, performance, and a no-compromise attitude, they quickly became one of the most respected names in the industry. Today, their bikes are ridden around the world—but their roots in the trails and culture of California remain strong.
May 30, 2025