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Sep 11 25

Hella Pie Pizza Co.

When your pizza is this bold, your merch better match. Since 2020, we’ve teamed up with Hella Pie Pizza Co. to create streetwear-inspired gear that’s just as fresh, flavorful, and full of personality as their pies.

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A folded stack of shirts featuring logos printed for the musician Bob Dylan.

From Food Truck to Slice House With Soul

Founded by Marcus Medina in 2017 as a food truck slinging pies around Tracy, California, Hella Pie Pizza Co. has grown into a full-blown neighborhood fixture. By 2020, they opened their slice house—a vibrant, street art–inspired pizzeria that feels more Haight Ashbury than Central Valley. It's bold, local, full of flavor, and unapologetically original.

Their pizza is an expression of everything Marcus and the team love: long-fermented dough, melty cheese, house-made sauce, and flavor-forward toppings. And when it comes to connecting with their community, they’re not just serving food—they’re building relationships.

More Than Pizza—It’s a Lifestyle

From the Taco Pie to the music bumpin’ in the shop, everything at Hella Pie is rooted in authenticity and good vibes. And that same mindset flows into their merch.

Marcus understands that great branding doesn’t stop at the box—it walks down the street, chills at the park, and hits the skate spot. It only makes sense to team up with Apparel Graphics to create streetwear-level merch that feels as fresh as the pizza.

A collage of various photos from inside Hella Pie Pizza.

What We Provide

  • Premium Tees
    AS Colour heavyweight classics and Comfort Colors pigment-dyed tees—chosen for comfort, durability, and that broken-in feel customers love.
  • Bold Graphic Prints
    Always printed with street-ready artwork that channels Hella Pie’s identity: unapologetic, colorful, and bold.
  • Custom Hats
    Snapbacks, patch hats, foam truckers with 3D puff embroidery—rotating styles that keep their look fresh and wearable.
  • Local Collaboration Energy
    We don’t just print and ship. We’re stoked to collaborate with Marcus and his crew to make sure every drop feels intentional and true to their brand.

Raising the Bar in Merch (and Mozzarella)

Hella Pie isn’t your average pizzeria—and their merch reflects that. Whether it’s a drop of limited-edition tees or hats flying off the counter faster than a pepperoni slice at lunch rush, we’re proud to help them create gear that people actually want to wear.

An image of the Hella Pie Pizza Co storefront.

From Pizza Boxes to Streetwear Drops

It’s more than just apparel. It’s branding that builds community, starts conversations, and keeps the Hella Pie name moving long after the last slice is gone.

Peace. Love. Pizza. Printing? Yeah, we’re into it.

Apparel Graphics is proud to partner with Hella Pie Pizza Co. to create merch as memorable as their menu.

Want to turn your brand into something people wear proudly?
Let’s make it happen. Contact Apparel Graphics